Pricing is one of the most important decisions because it creates people´s awareness of a property on the market. In other words, price sets property market positioning. It’s a alchemy, when on one side you want to gain as much as possible, but on the other you know that with too high price the property becomes unsaleable.
Just a feeling is not enough, you should compare with others
What is the value of your property? You can ask a friend, you can look on the Internet or you can talk to your broker. Every person would have probably a different opinion. Some views might leave you angry, some other would please you. Forget for a while, what is behind the given reasons. What you should take into account is that there is no just one price for your property. Your selling price could change with every single buyer if he or she would have chance to evalute it himself or herself. What does it mean?
Your property does not have a specific fixed price. It raher belongs in a particular price category with a certain price range. For how much you would sell in the end, whether cheap or expensive, it depends how buyers would evalute your property within market context.
Buyers perception does not limit itself to just walls or size of your property, people are bying also its soul or image or anything else they would associate with it. As a result, the more your property is attractive in the buyer´s eyes, the greater there is a chance of getting high price. That is why BlueHOUSE thinks deeply about every detail of property marketing strategy and that is why we put such a big emphasis on property selling story. This explains why pricing needs a strategy as well, as it would be mistake to come up with a high price just to start somehow and after some time to come up with gradual price decrease. Why? As we said it before the initial property price creates market positioning. It is the property price that strongly enters into people´s mind when they notice it on the market.
BlueHOUSE recommends to prepare a market pricing analysis, which determines property price range. We offer this analysis for FREE. The final decision on the property price shall be taken in the context of sales plan, which besides your time preferences reflects the situation on the real estate market. The decision about selling price is yours, our task is merely to explain how the above works towards the market.
The more you know about the market, the better transaction you make
The philosophy behind Bluehouse reflects our personal experience with the real estate market, which we acquired from the transactions on our own account and which we expand with BEST PRACTISES knowledge that we acquire through membership in the Leading Real Estate Companies of the World Association. Our goal is to offer exceptional quality service on the Czech real estate market. BlueHOUSE reputation is portrayed in the properties we sell.